The Logo
The custom logo combines the letter “P” with the silhouette of a tree, creating a distinctive mark that reflects both the Park Realty name and its roots in Sherwood Park. The symbol represents growth, stability, and lasting relationships while providing a memorable and versatile brand icon.
The Brand
The typography pairs a bold, modern sans serif with a clean secondary typeface to create a polished and highly legible identity across digital and print applications. A palette of sky blue and vibrant greens reflects trust, growth, and community, while charcoal provides depth and balance, resulting in a fresh yet professional visual system.