kellsie bennett
2026
kin movement
Self-Initiated Project | Full Brand Identity
About
KIN Movement is a wellness-focused brand designed to help women reconnect with their bodies through intentional movement and a supportive, community-driven approach.
This project focused on creating a brand identity that feels grounded, modern, and approachable—balancing strength with softness.
What’s Included?
The visual system centers on sculptural serif typography paired with a custom geometric mark that symbolizes stability and upward growth. Warm, earthy tones reinforce a sense of calm confidence, while structured layouts and generous spacing create clarity across digital and physical applications.
Designed to translate seamlessly into content and motion, the identity supports both brand storytelling and short-form video, positioning KIN as a modern studio rooted in connection, strength, and presence.
About
KIN Movement is a wellness-focused brand designed to help women reconnect with their bodies through intentional movement and a supportive, community-driven approach.
This project focused on creating a brand identity that feels grounded, modern, and approachable—balancing strength with softness.
What’s Included?
The visual system centers on sculptural serif typography paired with a custom geometric mark that symbolizes stability and upward growth. Warm, earthy tones reinforce a sense of calm confidence, while structured layouts and generous spacing create clarity across digital and physical applications.
Designed to translate seamlessly into content and motion, the identity supports both brand storytelling and short-form video, positioning KIN as a modern studio rooted in connection, strength, and presence.
