kellsie bennett
2026
kin movement
Self-Initiated Project | Full Brand Identity
About
KIN Movement is a boutique wellness concept designed for modern women seeking strength through balance and intentional movement. The goal was to create a brand identity that felt grounded, refined, and quietly powerful—moving away from aggressive gym culture toward something more elevated and human.
What’s Included?
The visual system centers on sculptural serif typography paired with a custom geometric mark that symbolizes stability and upward growth. Warm, earthy tones reinforce a sense of calm confidence, while structured layouts and generous spacing create clarity across digital and physical applications.
Designed to translate seamlessly into content and motion, the identity supports both brand storytelling and short-form video, positioning KIN as a modern studio rooted in connection, strength, and presence.
About
KIN Movement is a boutique wellness concept designed for modern women seeking strength through balance and intentional movement. The goal was to create a brand identity that felt grounded, refined, and quietly powerful—moving away from aggressive gym culture toward something more elevated and human.
What’s Included?
The visual system centers on sculptural serif typography paired with a custom geometric mark that symbolizes stability and upward growth. Warm, earthy tones reinforce a sense of calm confidence, while structured layouts and generous spacing create clarity across digital and physical applications.
Designed to translate seamlessly into content and motion, the identity supports both brand storytelling and short-form video, positioning KIN as a modern studio rooted in connection, strength, and presence.
